I’m Peter Samuel, a multimedia specialist blending design, photography, and video to shape distinctive brand identities and visual stories with impact.
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Design Case Studies
Sleeptone Home
Role
Branding and Packaging Design
Contribution
Revamped Sleeptone’s packaging and sales materials to create a cohesive brand identity with clear product tiers and professional sales tools.
Craftbud
Role
Logo and Packaging Design
Contribution
Redesigned the CraftBud logo, developed a flexible color palette, and led the packaging redesign to ensure consistency across all future products.
Eatex Kitchen
Role
E-Commerce and Packaging Design
Contribution
Redesigned Eatex’s packaging, built their Shopify website, and created a cohesive Amazon storefront and EBC to reflect their modern brand identity.
Storagebud
Role
Rebrand and Packaging Design
Contribution
Led the full StorageBud rebrand, including logo redesign, packaging overhaul, and visual identity system, creating a cohesive, modern, and playful brand across all touchpoints.
What I Do Best
Videography
Producing cinematic brand videos with strong visual storytelling and rhythm.
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Photography
Capturing clean, story-driven visuals with a modern, editorial edge.
Content Creation
Leading projects from concept to execution with a unified creative vision.
Brand Development
Building cohesive, memorable visual identities that define how brands look and feel.
Graphic Design
Creating bold, balanced designs for print, digital, and marketing materials.
Web Design
Designing sleek, functional websites that merge creativity with usability.
Work Experience
June 2023 – November 2025
Art Director / Lead Designer
Nestl Bedding / Sleeptone Home
Brand & Packaging Rebrand: Led the full rebrand of the Sleeptone line and Nestl brand, designing and updating over 50 product packages and all Amazon EBCs.
Studio & Campaign Management: Built an in-house photo and video studio, art-directed 30+ shoots, oversaw photographers, videographers, stylists, and models, and managed talent hiring.
Retail & Marketing Materials: Developed presentations, price lists, catalogs, flyers, and digital assets for 30+ retailers, including Walmart and Wayfair, ensuring cohesive branding across all touchpoints.
October 2021 – Feburary 2023
Marketing Manager
Deep Root Records – Record Label
Event Management: Oversaw and organized 100+ live music events, serving as main point of contact and coordinating all aspects from venue relations to talent aquistion and crew management.
Marketing & Promotions: Developed and executed marketing strategies across digital and in-person channels, including campaigns, advertisements, newsletters, text blasts, and promoter outreach.
Creative Direction: Directed design teams, photographers, and videographers for event materials and content, while also producing original photos and videos to support marketing and event documentation.
July 2018 – March 2021
Creative Director / Brand Development Strategist
Third Prism Studios – Brand Development Agency
Brand Strategy & Development: Oversaw and personally worked with 50+ brands across industries—including food, fashion, tech, retail, gyms, and medical—to rebrand, create new brands, design packaging, and develop marketing campaigns.
Creative Production & Content: Led the creation of logos, presentations, packaging, e-commerce websites, and promotional content, overseeing photo and video production, including shooting, editing, and campaign execution.
Business & Client Management: Managed all agency operations, including client acquisition, outreach, presentations, and ongoing account strategy, ensuring high-quality, cohesive creative solutions that drive growth and brand recognition.