Logo and Packaging Design
CraftBud
Partnered with CraftBud to reinvent their brand identity from the ground up. Designing a new logo, packaging, and visual system that captures the heart of creativity and learning.
Project & Company Details
CraftBud creates fun, creative DIY kits designed to spark imagination in both kids and adults. From candle making to crochet, marbling paint, sewing, slime, and tie-dye, CraftBud’s mission is to make creativity easy, accessible, and inspiring for everyone.
The Ask
Revamp their brand and packaging to better reflect their mission of creativity through learning. Their old designs felt generic and didn’t communicate the joy or educational value of their kits. They needed something that would engage children, appeal to parents, and set them apart on retail shelves.
The Approach
Explore visual directions that combined playful energy with a structured, educational tone. After multiple logo iterations, I established a bright and flexible brand language supported by bold typography, expressive color palettes, and interactive packaging layouts.
Logo Design
The CraftBud logo combines creativity, learning, and friendliness. Rounded letters feel kid-friendly, while the balanced structure stays modern and trustworthy for parents.
Coral and teal colors inspire energy and imagination bright for kids but polished for retail and digital use. The lowercase logo adds warmth, and the simple “cb” mark works independently on packaging or digital platforms.
A flexible color palette gives each kit its own identity, while clean, playful typography keeps learning fun without feeling childish.
Packaging Design
The new packaging system balances clarity with playfulness. Each kit features patterns that reflect the activity inside. Crochet uses flowing yarn like lines while sewing kits echo stitch patterns. The logo’s color palette differentiates each item, making it easy to identify kits at a glance. Step by step visuals, clear labeling, and playful icons guide both kids and adults, creating packaging that is educational, engaging, and instantly recognizable.
Implementation
Once the core system was set, it became the foundation for all future products. I worked with the CraftBud team to document brand usage, ensuring every new launch stayed consistent with the updated visual language.
The new identity positions CraftBud as a creative leader in DIY learning, giving their packaging shelf impact, clarifying their mission, and setting a strong standard for future products.
