E-commerce and Packaging Design
Eatex Kitchen
A full-scale digital and visual rebrand — designing a Shopify e-commerce website, updating their Amazon storefront and EBC, and refreshing their packaging system to align with their kitchenware products.
Project & Company Details
Eatex delivers durable, high-performance kitchen essentials built for everyday use. Eatex merges decades of manufacturing expertise with thoughtful design to create cookware, bakeware, and storage products that combine functionality, style, and reliability.
The Ask
Eatex needed a cohesive brand presence across all digital and physical platforms. Their packaging and online presentation didn’t reflect the brand’s quality or innovation. They wanted a modern, user-friendly e-commerce website and updated Amazon storefront that would appeal to both home cooks and culinary professionals.
The Approach
I developed a unified visual direction built around clarity, performance, and modern craftsmanship. This included refining the brand language, designing sleek and functional packaging, and translating that aesthetic into a fully integrated digital experience through Shopify and Amazon. The goal was to create a consistent, elevated identity that resonated with Eatex’s audience across every touchpoint.
Packaging Design
Created a cohesive packaging system for Eatex’s cookware, bakeware, and storage lines. Focused on minimalist layouts, bold product photography, and icon-driven communication to convey performance and quality.
E-Commerce Website Design
Designed and built a full Shopify e-commerce site optimized for usability and conversion. The site structure emphasized lifestyle photography, simple navigation, and clear product storytelling to showcase Eatex’s craftsmanship.
Amazon Storefront/EBC
Developed a cohesive Amazon storefront and enhanced brand content (EBC) that aligned with the new brand identity. Simplified visuals and modular layouts helped communicate features and value quickly to customers.
Implementation
Worked directly with the Eatex team to ensure consistent application of the new identity across packaging, Shopify, and Amazon. Provided brand usage guidelines and templates to maintain a unified look across all future launches.
Result
Eatex’s refreshed visual identity strengthened their market position as a modern, reliable kitchen brand. The cohesive system across digital and physical channels increased brand recognition, trust, and product appeal.
