Rebrand and Packaging Design
StorageBud
Led a full visual rebrand and packaging redesign to establish a fresh, modern, and user-friendly identity across all product categories.
Project & Company Details
StorageBud provides sleek, space-saving solutions across kitchen and home categories, blending function with style to make home organization effortless.
The Ask
StorageBud sought a unified, scalable brand identity and packaging design that prioritizes both retail standout and clear functional messaging.
The Approach
I developed a visual identity balancing utility and warmth, featuring a refined logo with softer curves and a versatile font system. This new color palette and layout strategy ensures consistent branding across the entire product line.
Logo Design
The refreshed logo features a geometric “SB” isometric box icon and rounded typography to balance modern precision with an approachable, trustworthy feel. This new identity utilizes a beige, black, and red palette to deliver energy and brand consistency.
Packaging Design
Packaging was rebuilt to communicate clarity, usability, and style. Cardboard backdrops with dark gray or white typography and red accents create contrast and shelf appeal. Each box emphasizes organization, product transparency, and easy comprehension.
Brand Direction & Identity System
Built on a structured grid, the identity uses high-contrast layouts and vibrant color accents to create a dynamic, modern aesthetic that balances functional order with personality.
Implementation
The new StorageBud identity unites packaging, digital, and marketing under one cohesive look. Clean beige and gray designs with bold red accents and structured typography create strong shelf appeal, while vibrant ads and lifestyle visuals extend the same energy online. The result is a modern, organized, and instantly recognizable brand experience.
