E-commerce and Packaging Design
Eatex Kitchen
I led a comprehensive rebrand by developing a Shopify website, Amazon storefront, and unified packaging system to align with the brand’s kitchenware product line.
Project & Company Details
Blending manufacturing heritage with modern design, Eatex delivers a reliable range of cookware and bakeware built for high-performance everyday use.
The Ask
Eatex needed to modernize its brand presence by updating packaging, launching a user-friendly e-commerce site and Amazon storefront designed to elevate product perception among home and professional cooks.
The Approach
I developed a unified identity built on clarity and craftsmanship, integrating sleek packaging with a revamped Shopify and Amazon presence for a consistent brand experience.
Packaging Design
Created a cohesive packaging system for Eatex’s cookware, bakeware, and storage lines. Focused on minimalist layouts, bold product photography, and icon-driven communication to convey performance and quality.
E-Commerce Website Design
Designed and built a full Shopify e-commerce site optimized for usability and conversion. The site structure emphasized lifestyle photography, simple navigation, and clear product storytelling to showcase Eatex’s craftsmanship.
Amazon Storefront/EBC
Developed a cohesive Amazon storefront and enhanced brand content (EBC) that aligned with the new brand identity. Simplified visuals and modular layouts helped communicate features and value quickly to customers.
Implementation
Worked directly with the Eatex team to ensure consistent application of the new identity across packaging, Shopify, and Amazon. Provided brand usage guidelines and templates to maintain a unified look across all future launches.
Result
Eatex’s refreshed visual identity strengthened their market position as a modern, reliable kitchen brand. The cohesive system across digital and physical channels increased brand recognition, trust, and product appeal.
