Branding and Packaging Design
Sleeptone Home
A full-scale creative collaboration with Sleeptone to refine their retail packaging, elevate brand consistency, and strengthen their presence across retail partnerships nationwide.
Project & Company Details
Sleeptone is a leading bedding and comfort brand dedicated to helping people recharge with quality sleep. Their rigorous quality control and commitment to value have made them a trusted vendor for Fortune 500 companies, retailers, hotels, schools, and government agencies alike. With multiple warehouses and showrooms across New York, New Jersey, and Los Angeles, Sleeptone continues to deliver comfort, quality, and a touch of luxury to every customer.
The Ask
Revamp Sleeptone’s packaging and sales materials to create a cohesive brand identity with clear product tiers and professional tools for retail partners, such as presentation decks, product booklets, and tiered pricing sheets.
The Approach
Aligned with internal teams to define each product tier’s positioning, then designed a unified packaging system with consistent branding, structure, and hierarchy. Focused on clarity, scalability, and premium visual appeal.
Packaging Design
Designed over 25 product packages, creating a unified visual system for all products, ensuring consistency while clearly differentiating tier levels. Focused on typography, color coding, and structural layout to enhance retail recognition and premium feel.
Sales Collateral Design
Created professional booklets and presentation decks to clearly communicate product information and sales points to retail partners. Focused on clarity, hierarchy, and usability, ensuring the materials were easy to navigate and visually cohesive.
Execution
Directed the full creative execution of packaging and collateral, aligning designs with brand strategy. Ensured that all visual elements were consistent, professional, and retail-ready.
Results / Impact
Delivered a scalable, cohesive packaging system with clear tier distinction and professional sales tools. Retail partners now have materials that enhance brand perception, simplify product education, and improve presentation confidence.
